Podcasts
Now you can listen to great interviews with some of the most interesting and successful innovators in, and outside, of the food industry. Our podcasts are published in MP3 format for downloading, so you’ll be able to listen to these interviews on your computer, iPod, or any digital music player. Or, you can listen by tuning into our internet radio station, Mattson Innovation Radio. No matter how you choose to listen, you’ll find our podcasts will stimulate your thinking and give you fresh new insights into what is happening in food and beverage innovation.
Posted by jeremy on November 6th, 2009
This Special Report is an interview with Malcolm Gladwell. He discusses about what inspired him to write an article for the August 2005 issue of “The New Yorker” magazine, about our Project Delta. Listen to his perspective on cross-industry innovation, and the creation of new products in the food industry.
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| Download (Duration: 13:28 — 15.4MB)
Posted by jeremy on November 6th, 2006
For decades Cheskin has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview with Chairman Davis Masten, he discusses “Brand Extendibility” from their “Global Market Bias” series of studies, and offers insights into preparing your brand for success in the global marketplace.
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| Download (Duration: 15:26 — 14.1MB)
Posted by jeremy on November 6th, 2006
In this episode of “The Next Course,” Barb Stuckey interviews Chef Homaro Cantu. Learn how he is pushing the limits of taste, texture and flavor by bringing new technology and food science to the dinning experience.
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| Download (Duration: 20:58 — 19.2MB)
Posted by jeremy on November 6th, 2006
Claims, regulations, class action lawsuits, intellectual property, trademarks – these are just a few of the legal issues that are faced everyday when creating new products. Allan Zackler is a foremost authority on food law, and has provided guidance to the food and beverage industry for more than 30 years. Tune in to his point of view on the latest issues.
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| Download (Duration: 13:11 — 12.1MB)
Posted by jeremy on August 22nd, 2006
In this episode of “The Next Course”, Barb Stuckey interviews the founders of CHOW magazine. Learn what it takes to publish a food magazine, and how to satisfy the needs of the food savvy consumer. And now, look for CHOW on the web at: www.chow.com
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| Download (Duration: 24:40 — 14.1MB)
