Podcasts
Now you can listen to great interviews with some of the most interesting and successful innovators in, and outside, of the food industry. Our
podcasts are published in MP3 format for downloading, so you'll be able to listen to these interviews on your computer, iPod, or any digital music
player. Or, you can listen by tuning into our internet radio station, Mattson Innovation Radio. No matter how you choose to listen,
you'll find our podcasts will stimulate your thinking and give you fresh new insights into what is happening in food and beverage innovation.
Monday, November 6, 2006
For decades Cheskin has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview with Chairman Davis Masten, he discusses “Brand Extendibility” from their “Global Market Bias” series of studies, and offers insights into preparing your brand for success in the global marketplace.
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| Download (Duration: 15:26 — 14.1MB)