ProtoThink™
ProtoThink™ is the food industry’s most technologically advanced collaboration process for conceptualizing new product ideas. This online process makes use of multiple digital technologies that enables cross-functional global teams to easily and effectively ideate, prioritize, and then optimize new opportunities.
The ProtoThink process is uniquely able to organize and manage a large creative effort, involving professionals and consumers, in a way that enables the free-spirited thinking needed for successful ideation. Key benefits derived from ProtoThink are:
- Speed-to-market innovation.
- Ideation led by food-centric, industry savvy, thinkers.
- A clarity and depth of thinking to new product ideas far-beyond traditional brainstorming.
- In real-time, hypothesize the product platform, positionings and consumer benefits for new ideas.
- Eliminate the hidden costs of group ideation – passive participation, travel expense and the unproductive passage of time.
- Enable deep “involvement” for everyone that has a vested interest in the creative process.
- Ensures that new product development efforts are fulfilling corporate strategic goals - business needs, consumer trends.
For more information on ProtoThink and how to use it for your creative projects.
Contact Steve Gundrum or Barb Stuckey at (650) 574-8824.
ProtoThink News
Get the latest news on ProtoThink along with thoughts and commentary on creativity and innovation by subscribing to our “Tidbits” email newsletter. To automatically subscribe, simply send an email message to: tidbits@foodcom.com