Consumer Guidance Panels
Feedback CGP™
Traditional product development tends to start and stop at each phase in the process where there’s a need for consumer research. Think of it like an automobile going over speedbumps.
To accelerate the development process, we’ve created Feedback CGP™ (Consumer Guidance Panel) — the food industry’s most effective means of collaborating with consumers as new products are being developed. By using a panel of Internet-enabled consumer households over the entire course of product development, we can function more like a car cruising down the highway…without having to slow down, hit the brakes, and ease over the speedbumps.
Through this process, consumers provide the product development team real-time feedback on development issues as we explore new ideas, understand usage & behavior, test protocept products, gather consumer intelligence on competitive products — just about any aspect surrounding the development of new products. It is simply the most innovative, seamless way to develop a new food or beverage product.