Mattson

Malcolm Gladwell on Project Delta

jeremy — Fri, 06 Nov 2009 22:04:21 +0000

This Special Report is an interview with Malcolm Gladwell. He discusses about what inspired him to write an article for the August 2005 issue of “The New Yorker” magazine, about our Project Delta. Listen to his perspective on cross-industry innovation, and the creation of new products in the food industry.

Going Global with Davis Masten

jeremy — Mon, 06 Nov 2006 22:01:30 +0000

For decades Cheskin has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview with Chairman Davis Masten, he discusses “Brand Extendibility” from their “Global Market Bias” series of studies, and offers insights into preparing your brand for success in the global marketplace.

Chef Cantu, Moto Restaurant Chicago

jeremy — Mon, 06 Nov 2006 21:03:42 +0000

In this episode of “The Next Course,” Barb Stuckey interviews Chef Homaro Cantu. Learn how he is pushing the limits of taste, texture and flavor by bringing new technology and food science to the dinning experience.

Food Law Update, with Allan Zackler

jeremy — Mon, 06 Nov 2006 20:34:12 +0000

Claims, regulations, class action lawsuits, intellectual property, trademarks – these are just a few of the legal issues that are faced everyday when creating new products. Allan Zackler is a foremost authority on food law, and has provided guidance to the food and beverage industry for more than 30 years. Tune in to his point of view on the latest issues.

The Founders of CHOW Magazine

jeremy — Tue, 22 Aug 2006 20:26:21 +0000

In this episode of “The Next Course”, Barb Stuckey interviews the founders of CHOW magazine. Learn what it takes to publish a food magazine, and how to satisfy the needs of the food savvy consumer. And now, look for CHOW on the web at: www.chow.com