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	<title>Mattson - Food Innovation Podcasts</title>
	<link>http://www.foodcom.com</link>
	<description>Mattson, the food and beverage industry's leading innovation firm, offers commentary, trends, interviews and insights for professionals in the industry.  For more information, visit us at www.foodcom.com, or call us at (650) 574-8824.</description>
	<pubDate>Fri, 10 Aug 2007 06:04:08 +0000</pubDate>
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		<copyright>&#xA9;Mattson 2003-2006</copyright>
		<managingEditor>steve@foodcom.com (Mattson)</managingEditor>
		<webMaster>steve@foodcom.com</webMaster>
		<category>business food innovation</category>
		<ttl>1440</ttl>
		<itunes:keywords>food, innovation, steve, gundrum, mattson, technology, invention</itunes:keywords>
		<itunes:subtitle>Mattson, the food and beverage industry's leading innovation firm, offers commentary, trends, interviews and insights for professionals in the industry.  For more information, visit us at www.foodcom.com, or call us at (650) 574-8824.</itunes:subtitle>
		<itunes:summary>Mattson, the food and beverage industry's leading innovation firm, offers commentary, trends, interviews and insights for professionals in the industry.  For more information, visit us at www.foodcom.com, or call us at (650) 574-8824.</itunes:summary>
		<itunes:author>Mattson</itunes:author>
		<itunes:category text="Arts">
  <itunes:category text="Food"/>
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<itunes:category text="Business"/>
		<itunes:owner>
			<itunes:name>Mattson</itunes:name>
			<itunes:email>steve@foodcom.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://www.foodcom.com/wp-content/uploads/logos/mattson_300x300.gif" />
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			<title>Mattson - Food Innovation Podcasts</title>
			<link>http://www.foodcom.com</link>
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		<item>
		<title>Michael Pollan</title>
		<link>http://www.foodcom.com/2007/08/09/michael-pollan/</link>
		<comments>http://www.foodcom.com/2007/08/09/michael-pollan/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 22:03:08 +0000</pubDate>
		<dc:creator>nick</dc:creator>
		
		<category>About Us</category>

		<guid isPermaLink="false">http://www.foodcom.com/2007/08/09/michael-pollan/</guid>
		<description><![CDATA[In this episode of &#8220;The Next Course,&#8221; Barb Stuckey talks with Michael Pollan, author of The Omnivore&#8217;s Dilemma and The
Botany of Desire.  Michael is a contributor to the New York Times Magazine and write extensively about the food industry.
He currently teaches Journalism at University of California Berkeley.  Listen to Michael&#8217;s suggestions on what [...]]]></description>
			<content:encoded><![CDATA[<p>In this episode of &#8220;The Next Course,&#8221; Barb Stuckey talks with Michael Pollan, author of The Omnivore&#8217;s Dilemma and The<br />
Botany of Desire.  Michael is a contributor to the New York Times Magazine and write extensively about the food industry.<br />
He currently teaches Journalism at University of California Berkeley.  Listen to Michael&#8217;s suggestions on what the food<br />
industry could (and should!) do better.
</p>
]]></content:encoded>
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			<enclosure url="http://www.foodcom.com/podpress_trac/feed/35/0/michael_pollan.mp3" length="9242019" type="audio/mpeg"/>
<itunes:duration>19:12</itunes:duration>
		<itunes:subtitle>In this episode of "The Next Course," Barb Stuckey talks with Michael Pollan, author of The Omnivore's Dilemma and The
Botany of Desire.  Michael is ...</itunes:subtitle>
		<itunes:summary>In this episode of "The Next Course," Barb Stuckey talks with Michael Pollan, author of The Omnivore's Dilemma and The
Botany of Desire.  Michael is a contributor to the New York Times Magazine and write extensively about the food industry.
He currently teaches Journalism at University of California Berkeley.  Listen to Michael's suggestions on what the food
industry could (and should!) do better.</itunes:summary>
		<itunes:keywords>About Us</itunes:keywords>
		<itunes:author>Mattson</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Malcolm Gladwell on Project Delta</title>
		<link>http://www.foodcom.com/2006/11/06/special-reports/</link>
		<comments>http://www.foodcom.com/2006/11/06/special-reports/#comments</comments>
		<pubDate>Mon, 06 Nov 2006 21:24:50 +0000</pubDate>
		<dc:creator>Steve Gundrum</dc:creator>
		
		<category>About Us</category>

		<guid isPermaLink="false">http://www.foodcom.com/2006/11/06/special-reports/</guid>
		<description><![CDATA[This Special Report is an interview with Malcolm Gladwell.  He discusses about what inspired him to write an article for the August 2005 issue of &#8220;The New Yorker&#8221; magazine, about our Project Delta. Listen to his perspective on cross-industry innovation, and the creation of new products in the food industry.

]]></description>
			<content:encoded><![CDATA[<p>This Special Report is an interview with Malcolm Gladwell.  He discusses about what inspired him to write an article for the August 2005 issue of &#8220;The New Yorker&#8221; magazine, about our Project Delta. Listen to his perspective on cross-industry innovation, and the creation of new products in the food industry.
</p>
]]></content:encoded>
			<wfw:commentRss>http://www.foodcom.com/2006/11/06/special-reports/feed/</wfw:commentRss>
			<enclosure url="http://www.foodcom.com/podpress_trac/feed/32/0/Project_Delta_Malcolm_Gladwell.mp3" length="16192913" type="audio/mpeg"/>
<itunes:duration>13:28</itunes:duration>
		<itunes:subtitle>This Special Report is an interview with Malcolm Gladwell.  He discusses about what inspired him to write an article for the August 2005 issue ...</itunes:subtitle>
		<itunes:summary>This Special Report is an interview with Malcolm Gladwell.  He discusses about what inspired him to write an article for the August 2005 issue of "The New Yorker" magazine, about our Project Delta. Listen to his perspective on cross-industry innovation, and the creation of new products in the food industry.</itunes:summary>
		<itunes:keywords>food, innovation, steve, gundrum, mattson, technology, invention</itunes:keywords>
		<itunes:author>Steve Gundrum</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Going Global with Davis Masten</title>
		<link>http://www.foodcom.com/2006/11/06/31/</link>
		<comments>http://www.foodcom.com/2006/11/06/31/#comments</comments>
		<pubDate>Mon, 06 Nov 2006 21:24:20 +0000</pubDate>
		<dc:creator>Steve Gundrum</dc:creator>
		
		<category>About Us</category>

		<guid isPermaLink="false">http://www.foodcom.com/2006/11/06/31/</guid>
		<description><![CDATA[For decades Cheskin has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview with Chairman Davis Masten, he discusses &#8220;Brand Extendibility&#8221; from their &#8220;Global Market Bias&#8221; series of studies, and offers insights into preparing your brand for success in the global marketplace.

]]></description>
			<content:encoded><![CDATA[<p>For decades <a href="http://www.cheskin.com/">Cheskin</a> has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview with Chairman Davis Masten, he discusses &#8220;Brand Extendibility&#8221; from their &#8220;Global Market Bias&#8221; series of studies, and offers insights into preparing your brand for success in the global marketplace.
</p>
]]></content:encoded>
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<itunes:duration>15:26</itunes:duration>
		<itunes:subtitle>For decades Cheskin has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview ...</itunes:subtitle>
		<itunes:summary>For decades Cheskin has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview with Chairman Davis Masten, he discusses "Brand Extendibility" from their "Global Market Bias" series of studies, and offers insights into preparing your brand for success in the global marketplace.</itunes:summary>
		<itunes:keywords>food, innovation, steve, gundrum, mattson, technology, invention</itunes:keywords>
		<itunes:author>Steve Gundrum</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Chef Cantu, Moto Restaurant Chicago</title>
		<link>http://www.foodcom.com/2006/11/06/the-next-course-with-barb-stuckey/</link>
		<comments>http://www.foodcom.com/2006/11/06/the-next-course-with-barb-stuckey/#comments</comments>
		<pubDate>Mon, 06 Nov 2006 21:24:06 +0000</pubDate>
		<dc:creator>Steve Gundrum</dc:creator>
		
		<category>About Us</category>

		<guid isPermaLink="false">http://www.foodcom.com/2006/11/06/the-next-course-with-barb-stuckey/</guid>
		<description><![CDATA[In this episode of &#8220;The Next Course,&#8221; Barb Stuckey interviews Chef Homaro Cantu.  Learn how he is pushing the limits of taste, texture and flavor by bringing new technology and food science to the dinning experience.

]]></description>
			<content:encoded><![CDATA[<p>In this episode of &#8220;The Next Course,&#8221; Barb Stuckey interviews Chef Homaro Cantu.  Learn how he is pushing the limits of taste, texture and flavor by bringing new technology and food science to the dinning experience.
</p>
]]></content:encoded>
			<wfw:commentRss>http://www.foodcom.com/2006/11/06/the-next-course-with-barb-stuckey/feed/</wfw:commentRss>
			<enclosure url="http://www.foodcom.com/podpress_trac/feed/30/0/moto_restaurant.mp3" length="20131949" type="audio/mpeg"/>
<itunes:duration>20:58</itunes:duration>
		<itunes:subtitle>In this episode of "The Next Course," Barb Stuckey interviews Chef Homaro Cantu.  Learn how he is pushing the limits of taste, texture and ...</itunes:subtitle>
		<itunes:summary>In this episode of "The Next Course," Barb Stuckey interviews Chef Homaro Cantu.  Learn how he is pushing the limits of taste, texture and flavor by bringing new technology and food science to the dinning experience.</itunes:summary>
		<itunes:keywords>food, innovation, steve, gundrum, mattson, technology, invention</itunes:keywords>
		<itunes:author>Barb Stuckey</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Food Law Update, with Allan Zackler</title>
		<link>http://www.foodcom.com/2006/11/06/food-law-update-with-allan-zackler/</link>
		<comments>http://www.foodcom.com/2006/11/06/food-law-update-with-allan-zackler/#comments</comments>
		<pubDate>Mon, 06 Nov 2006 21:23:35 +0000</pubDate>
		<dc:creator>Steve Gundrum</dc:creator>
		
		<category>About Us</category>

		<guid isPermaLink="false">http://www.foodcom.com/2006/11/06/food-law-update-with-allan-zackler/</guid>
		<description><![CDATA[Claims, regulations, class action lawsuits, intellectual property, trademarks - these are just a few of the legal issues that are faced everyday when creating new products. Allan Zackler is a foremost authority on food law, and has provided guidance to the food and beverage industry for more than 30 years. Tune in to his point [...]]]></description>
			<content:encoded><![CDATA[<p>Claims, regulations, class action lawsuits, intellectual property, trademarks - these are just a few of the legal issues that are faced everyday when creating new products. Allan Zackler is a foremost authority on food law, and has provided guidance to the food and beverage industry for more than 30 years. Tune in to his point of view on the latest issues.
</p>
]]></content:encoded>
			<wfw:commentRss>http://www.foodcom.com/2006/11/06/food-law-update-with-allan-zackler/feed/</wfw:commentRss>
			<enclosure url="http://www.foodcom.com/podpress_trac/feed/29/0/Food_Law_Update_Obesity.mp3" length="12663023" type="audio/mpeg"/>
<itunes:duration>13:11</itunes:duration>
		<itunes:subtitle>Claims, regulations, class action lawsuits, intellectual property, trademarks - these are just a few of the legal issues that are faced everyday when creating new ...</itunes:subtitle>
		<itunes:summary>Claims, regulations, class action lawsuits, intellectual property, trademarks - these are just a few of the legal issues that are faced everyday when creating new products. Allan Zackler is a foremost authority on food law, and has provided guidance to the food and beverage industry for more than 30 years. Tune in to his point of view on the latest issues.</itunes:summary>
		<itunes:keywords>food, innovation, steve, gundrum, mattson, technology, invention</itunes:keywords>
		<itunes:author>Steve Gundrum</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Founders of CHOW Magazine</title>
		<link>http://www.foodcom.com/2006/08/22/the-founders-of-chow-magazine/</link>
		<comments>http://www.foodcom.com/2006/08/22/the-founders-of-chow-magazine/#comments</comments>
		<pubDate>Tue, 22 Aug 2006 21:57:00 +0000</pubDate>
		<dc:creator>Steve Gundrum</dc:creator>
		
		<category>About Us</category>

		<guid isPermaLink="false">http://www.foodcom.com/2007/01/22/the-founders-of-chow-magazine/</guid>
		<description><![CDATA[In this episode of “The Next Course,” Barb Stuckey interviews the founders of CHOW magazine.  Learn what it takes to publish a food magazine, and how to satisfy the needs of the food savvy consumer.  And now, look for CHOW on the web at: www.chow.com

]]></description>
			<content:encoded><![CDATA[<p>In this episode of “The Next Course,” Barb Stuckey interviews the founders of CHOW magazine.  Learn what it takes to publish a food magazine, and how to satisfy the needs of the food savvy consumer.  And now, look for CHOW on the web at: www.chow.com
</p>
]]></content:encoded>
			<wfw:commentRss>http://www.foodcom.com/2006/08/22/the-founders-of-chow-magazine/feed/</wfw:commentRss>
			<enclosure url="http://www.foodcom.com/podpress_trac/feed/34/0/Chow_Magazine_Aug_2005.mp3" length="14827081" type="audio/mpeg"/>
<itunes:duration>24:40</itunes:duration>
		<itunes:subtitle>In this episode of “The Next Course,” Barb Stuckey interviews the founders of CHOW magazine.  Learn what it takes to publish a food magazine, ...</itunes:subtitle>
		<itunes:summary>In this episode of “The Next Course,” Barb Stuckey interviews the founders of CHOW magazine.  Learn what it takes to publish a food magazine, and how to satisfy the needs of the food savvy consumer.  And now, look for CHOW on the web at: www.chow.com</itunes:summary>
		<itunes:keywords>food, innovation, steve, gundrum, mattson, technology, invention</itunes:keywords>
		<itunes:author>Barb Stuckey</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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