Mattson

Feedback CGP

Feedback Consumer Guidance Panels allow you to involve the consumer in every step of the development process. We recruit a new panel for each project, online, and contract to work with these consumers as we optimize concepts and products. Test concepts, packaging, positioning, varieties, you name it.

Once prototypes are ready for consumers to taste, we pack them up and ship them out to our panelists, who eat them at home, take them to work, serve them to their kids, whatever they will be doing with your product when it hits the market.

You get access to your target customer 24 hours a day, 7 days a week. When we field a test with these consumers– who may be scattered across the US– we send you the link so you can watch the results coming in live!