Mattson in the News

“THE NEW YORK TIMES” – September 26, 2007

To Eat and Drink What No One Has Tried Before

http://www.nytimes.com/2007/09/26/business/smallbusiness/26FLAVOR.html

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“THE NEW YORKER” Magazine Food Issue – September 5, 2005

Malcolm Gladwell’s exclusive article on “Project Delta”

In 2004 and 2005, Malcolm Gladwell, author of “The Tipping Point” and his 2nd book “Blink” was an embedded journalist in Project Delta, writing an exclusive article for “The New Yorker” magazine. During this time Malcolm was digging deep into understanding the industry, the objectives and philosophy behind Delta, and spent some time in the lab working side-by-side with our product developers.