Going Global with Davis Masten
For decades Cheskin has worked across many industries, brands and categories to understand the issues surrounding global branding, positioning and consumer needs. In this interview with Chairman Davis Masten, he discusses “Brand Extendibility” from their “Global Market Bias” series of studies, and offers insights into preparing your brand for success in the global marketplace.
Podcast: Play in new window | Download (Duration: 15:26 — 14.1MB)
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